&Facts
4.67
0
&Facts offers instant market research with real-time, unbiased consumer insights from billions of data points.
What is &Facts?
The &Facts platform offers real-time insights into consumer behaviors and motivations by leveraging real-world data. It provides one-click market research, eliminating the need for time-consuming surveys and offering precise, bias-free insights ready within minutes. The platform differentiates itself by delivering actionable insights faster and more accurately than traditional methods, utilizing billions of data points for a clearer picture of consumer behavior and trends. Additionally, &Facts ensures unbiased and continuously updated analysis, providing users with fresh and relevant insights.
Who created &Facts?
&Facts was founded by Kari Alldredge, a Partner at McKinsey and leader of McKinsey’s consumer growth work in North America. The company focuses on empowering brands with market insights, especially small businesses traditionally locked out of crucial data for growth. Their mission is to democratize data for small business owners, recognizing the importance of staying on top of constantly changing consumer behavior.
What is &Facts used for?
- Understand customer needs through real-time insights
- One-click market research to uncover consumer preferences and behaviors
- Actionable consumer insights to drive decision-making
- Inform product decisions with data-backed insights
- Identify strengths and weaknesses in the market landscape
- Drive brand strategies and differentiation with data-driven analysis
- Find opportunities for growth and tailor strategies for success
- Empower small businesses with crucial insights for growth
- Access market insights specific to queries
- Save time and resources compared to surveys
- Understand what your customers really want
- Get a more detailed view of consumers
- Validate innovative ideas with confidence
- Identify strengths and weaknesses in real-time
- Pinpoint growth areas with data-driven analysis
- Identify opportunities for growth
- Understand consumers and tailor strategies
- Uncover preferences, needs, and pain-points
- Reduce pre-investment risks
- Track trends and product insights
- Real-time insights into consumer behaviors and motivations for brands
- One-click market research
- Launch new products with proven demand
- Spot trends before they go mainstream
- Identify emerging trends early
- Grow your business with better insights
- Understand consumers and tailor strategies for success
- Decode consumer behavior and preferences for actionable insights
- Empower informed and confident decisions with real-time insights
- Get faster and more accurate insights
- Real-time insights into consumer behaviors, needs, and motivations for your brand using real-world data
- One-click market research, not hours crafting surveys
- Identify emerging trends early with real-time data
- Adapt your strategy to align with market evolution
- Get faster, more accurate insights eliminating biases and delays
- Access billions of real-world signals for a truer picture of consumer behavior
- Empower informed and confident decisions with insights available in minutes
Who is &Facts for?
- Small Business Owners
- Brand strategists
- Product developers
- Market analysts
- Market Researchers
- Product Managers
- Brand managers
- Marketers
How to use &Facts?
To use &Facts effectively, follow these steps:
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Create a Report:
- Begin by inputting your request to build context.
- Real-time and relevant data will be sourced and analyzed by the system.
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Data Engine Analysis:
- The data undergoes AI-driven processing to deliver distilled insights swiftly.
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Actionable Insights:
- Receive actionable insights that decrypt consumer behavior, preferences, and potential opportunities.
Why &Facts Excels:
- Faster, more accurate insights compared to traditional methods.
- Real-time insights within minutes.
- Utilizes billions of real-world signals for a comprehensive consumer behavior view.
- Provides unbiased, objective insights, eliminating guesswork.
- Continuous analysis for fresh insights, unlike static reports.
- Instant access to relevant insights.
By following these steps and leveraging the unique advantages of &Facts, you can make faster, more informed decisions based on real-time data and actionable insights.
Pros
- Detailed and in-depth insights provided
- Continuously updated analysis
- Instant access to actionable insights
- Empowering informed and confident decisions
- Minimizes bias and delays of traditional methods
- Eliminates the guesswork of traditional surveys
- Fresh, relevant insights
- Cost-effective compared to traditional market research
- More detailed and in-depth insights
- Specific insights tailored to your query
Cons
- No free trial offered, only a free version
- No information on customization options for reports or insights, potentially limiting the adaptability of the tool to different user needs
- Lack of clarity on the availability of specialized datasets add-ons for more tailored insights
- Limited availability of detailed cons in the provided documents
- Market research can take weeks with complicated surveys, focus groups, or expensive reports
- Wrongly worded questions can ruin research
&Facts Pricing and plans
Paid plans start at £129/month and include:
- 3 Market Report Credits
- 10 Product Groups
- Monthly updates
- Country Comparison
- Access to new data
&Facts FAQs
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What are Market Insights?
- Market Insights are a feature within &facts where the platform provides live insights on a specific market, product, segment, or characteristic. Using our Contextual AI, the insights will be specific to the query.
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What are Product Insights?
- Product Groups are a feature within &facts. It allows users to group a collection of similar products, segments, or characteristics for comparison and analysis. The platform will provide insights on demand, relative demand to each other, seasonality (collectively and individually), and growth over different periods (collectively and individually).
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Do you offer a free trial?
- We offer a free version of our product, which is free forever. If you require a more detailed demo, please get in touch.
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What if I'm not happy with the insights?
- If you are not happy with the insights provided, you can contact our customer support team to discuss your concerns, and we will do our best to address them.
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Do I need to provide you with data?
- No, we do not need access to any of your data to provide you with market insights. We collect the data from our billions of consumer signals we have access to.
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Can I integrate my own data?
- Soon you will be able to integrate your own data with our platform to get a more complete picture of your market. Please let us know if this is a feature you're interested in, and we will inform you once it is ready.
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Where do you get your data from?
- Our data is sourced from a variety of sources, including APIs, specialist datasets, public data, and our proprietary research.
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Is it GDPR or CCPA compliant?
- Our platform is compliant with GDPR and CCPA regulations. We do not hold any data that includes PII (Personally Identifiable Information).
Get started with &Facts
&Facts reviews
Emilie Moreau
February 25, 2025
What do you like most about using &Facts?
I love the speed at which &Facts delivers insights. Within minutes, I can access comprehensive data that would typically take weeks to gather through traditional methods.
What do you dislike most about using &Facts?
The only downside is the learning curve associated with the interface. While it's powerful, it took some getting used to navigate all the features effectively.
What problems does &Facts help you solve, and how does this benefit you?
It addresses the challenge of obtaining timely data for my marketing strategies. The real-time insights allow me to pivot quickly and make informed decisions, significantly improving our campaign effectiveness.
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Tariq Khan
January 28, 2025
What do you like most about using &Facts?
The unbiased insights are incredible. I can trust the data I receive without worrying about survey biases or inaccuracies.
What do you dislike most about using &Facts?
Sometimes, it feels overwhelming with so much data available. A more streamlined feature to highlight key metrics would be helpful.
What problems does &Facts help you solve, and how does this benefit you?
It helps me understand market trends quickly, which is crucial for my business's adaptability in a competitive environment. This allows us to stay ahead of competitors.
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Lydia Nguyen
January 25, 2025
What do you like most about using &Facts?
The instant access to consumer behavior analytics is a game-changer. I can make adjustments to our products almost in real-time.
What do you dislike most about using &Facts?
I wish there was more integration with other tools we use, as it requires some manual data transfer for comprehensive reporting.
What problems does &Facts help you solve, and how does this benefit you?
It reduces the time I spend on market analysis, allowing me to focus more on creative aspects of product development knowing that I have accurate data backing my decisions.
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