&Facts

What is &Facts?

The &Facts platform offers real-time insights into consumer behaviors and motivations by leveraging real-world data. It provides one-click market research, eliminating the need for time-consuming surveys and offering precise, bias-free insights ready within minutes. The platform differentiates itself by delivering actionable insights faster and more accurately than traditional methods, utilizing billions of data points for a clearer picture of consumer behavior and trends. Additionally, &Facts ensures unbiased and continuously updated analysis, providing users with fresh and relevant insights.

Who created &Facts?

&Facts was founded by Kari Alldredge, a Partner at McKinsey and leader of McKinsey’s consumer growth work in North America. The company focuses on empowering brands with market insights, especially small businesses traditionally locked out of crucial data for growth. Their mission is to democratize data for small business owners, recognizing the importance of staying on top of constantly changing consumer behavior.

What is &Facts used for?

• Understand customer needs through real-time insights
• One-click market research to uncover consumer preferences and behaviors
• Actionable consumer insights to drive decision-making
• Inform product decisions with data-backed insights
• Identify strengths and weaknesses in the market landscape
• Drive brand strategies and differentiation with data-driven analysis
• Find opportunities for growth and tailor strategies for success
• Empower small businesses with crucial insights for growth
• Access market insights specific to queries
• Save time and resources compared to surveys
• Understand what your customers really want
• Get a more detailed view of consumers
• Validate innovative ideas with confidence
• Identify strengths and weaknesses in real-time
• Pinpoint growth areas with data-driven analysis
• Identify opportunities for growth
• Understand consumers and tailor strategies
• Uncover preferences, needs, and pain-points
• Reduce pre-investment risks
• Track trends and product insights
• Real-time insights into consumer behaviors and motivations for brands
• One-click market research
• Launch new products with proven demand
• Spot trends before they go mainstream
• Identify emerging trends early
• Grow your business with better insights
• Understand consumers and tailor strategies for success
• Decode consumer behavior and preferences for actionable insights
• Empower informed and confident decisions with real-time insights
• Get faster and more accurate insights
• Real-time insights into consumer behaviors, needs, and motivations for your brand using real-world data
• One-click market research, not hours crafting surveys
• Identify emerging trends early with real-time data
• Adapt your strategy to align with market evolution
• Get faster, more accurate insights eliminating biases and delays
• Access billions of real-world signals for a truer picture of consumer behavior
• Empower informed and confident decisions with insights available in minutes

Who is &Facts for?

• Small Business Owners
• Brand strategists
• Product developers
• Market analysts
• Market Researchers
• Product Managers
• Brand managers
• Marketers

How to use &Facts?

To use &Facts effectively, follow these steps:

1. Create a Report:

   • Begin by inputting your request to build context.
   • Real-time and relevant data will be sourced and analyzed by the system.

2. Data Engine Analysis:

   • The data undergoes AI-driven processing to deliver distilled insights swiftly.

3. Actionable Insights:

   • Receive actionable insights that decrypt consumer behavior, preferences, and potential opportunities.

Why &Facts Excels:

• Faster, more accurate insights compared to traditional methods.
• Real-time insights within minutes.
• Utilizes billions of real-world signals for a comprehensive consumer behavior view.
• Provides unbiased, objective insights, eliminating guesswork.
• Continuous analysis for fresh insights, unlike static reports.
• Instant access to relevant insights.

By following these steps and leveraging the unique advantages of &Facts, you can make faster, more informed decisions based on real-time data and actionable insights.