Eyrene
4.70
0
Eyrene enhances on-shelf presence using AI and mobile image recognition for real-time, offline shelf audits.
What is Eyrene?
Eyrene is an AI-powered digital merchandising tool designed to enhance on-shelf presence in stores by utilizing mobile image recognition technology. This technology accurately identifies products, price tags, promotions, and other in-store elements in real-time without manual intervention or an internet connection. Eyrene supports both Android and iOS devices, with a particular focus on budget smartphones, enabling sales reps and merchandisers to streamline shelf audits and price checks. By calculating quantitative KPIs based on image recognition results, Eyrene aids in assessing metrics like share of shelf, on-shelf availability, out-of-shelf occurrences, brand blocks, and planogram compliance. The tool also offers a web portal for data visibility and control over field staff activities, along with BI dashboards using Microsoft PowerBI Embedded technology for comprehensive data analysis. Eyrene provides integrations and APIs for various data access scenarios, professional services for customization, and technical support in English through different channels. Customer feedback highlights the tool's accuracy, speed, scalability, and transparency in project implementation.
Who created Eyrene?
Eyrene was created by a team led by Mikhail Platonov, Senior Vice-President at Pepsico. The company launched on April 4, 2022, offering an AI-powered digital merchandising tool with a patented mobile image recognition technology. This tool aims to enhance on-shelf presence in stores by accurately identifying products, price tags, promotions, and more in real time without manual intervention or an internet connection. Eyrene's features include supporting both Android and iOS devices, focusing on budget devices, offering KPI calculations based on image recognition results, and providing web portals for data visibility and control over field staff activities. The company boasts high accuracy, speed, scalability, and transparency in image recognition capabilities, with many customers reporting significant returns on investment.
What is Eyrene used for?
- Improving on-shelf presence in stores
- Identifying products, price tags, promotions, equipment, and POS materials in real time
- Supporting sales reps and merchandisers in saving time and reducing errors during audits
- Calculating quantitative KPIs such as share of shelf, on-shelf availability, out-of-shelf, brand blocks, and planogram compliance
- Offering data visibility and control over field staff activities through a web portal
- Providing BI dashboards for web users with Microsoft PowerBI Embedded technology
- Supporting integrations and APIs for raw data access
- Offering a Superviser Mode in the mobile app for real-time monitoring
- Customization through Professional Services
- Achieving at least a 10x return on investment for customers
- Accurately identifying products, price tags, promotions, equipment, and POS materials in real-time
- Providing data visibility and control over field staff activities through a web portal
- Offering BI dashboards for data visualization
- Providing a Superviser Mode in the mobile app for real-time monitoring
- Offering customization through Professional Services
- Delivering technical support in English with various support channels
Who is Eyrene for?
- Sales Representatives
- Merchandisers
How to use Eyrene?
To use Eyrene effectively, follow these steps:
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Mobile Image Recognition: Eyrene offers patented mobile image recognition technology that accurately identifies products, price tags, promotions, and more in real-time without manual intervention or internet connection. Both Android and iOS are supported, focusing on budget devices to save time and reduce errors during audits.
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KPI Engine: The tool calculates quantitative KPIs such as share of shelf, on-shelf availability, out-of-shelf, brand blocks, and planogram compliance based on image recognition results. Customizations are possible through Professional Services.
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Web Portal: Gain data visibility and control over field staff activities through the sophisticated web portal. Access tasks, visits, photos, products, and more for efficient management.
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BI Dashboards: Utilize BI dashboards for data aggregation and visualization, powered by Microsoft PowerBI Embedded technology. Custom dashboards can be implemented with Professional Services.
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Integrations and API: Eyrene supports rich integrations and APIs for raw data access, catering to various integration scenarios. Options include server-server, mobile-server, and mobile-mobile integrations.
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Superviser Mobile App: The mobile app includes a Superviser Mode for real-time updates on subordinates’ visits, viewing results, and task creation.
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Professional Services: Customize solutions with Professional Services for tailored implementations based on extensive experience and domain knowledge.
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Technical Support: Access professional technical support for users in English through various channels, ensuring effective assistance.
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Customer Benefits: Eyrene customers typically experience a significant return on investment (ROI), improved sales efficiency, reduced audit times, and lower overall costs compared to other solutions.
By following these steps, users can leverage Eyrene's features efficiently and effectively achieve their digital merchandising goals.
Pros
- Fully operational system in 2-4 weeks
- 5-10% increase in sales efficiency
- 40-60% reduced audit time
- Up to 4x lower costs compared to other solutions
- 3 to 5 times lower costs of shelf restocking
- 99.3% crash free users on Android and iOS
- Customers experience at least a 10x return on investment
- 5-10% increase in sales due to efficiency
- Up to 4x lower overall costs compared to other image recognition solutions
- 3 to 5 times lower costs of shelf restocking with reduced mistakes
Cons
- Error 404 pages for some links
- Limited information on missing features and comparison with other AI tools in the industry
- Error 404 pages indicate potential issues with website stability or page availability
- No explicit cons or missing features mentioned in the provided documents
Eyrene FAQs
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What is Eyrene?
- Eyrene is an AI-powered digital merchandising tool that uses mobile image recognition technology to accurately identify products, price tags, promotions, equipment, and POS materials in real time without manual intervention or an internet connection. It supports both Android and iOS devices with a focus on budget devices.
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What are some key features of Eyrene?
- Key features of Eyrene include mobile image recognition, a KPI engine for calculating quantitative KPIs based on image recognition results, a web portal for data visibility and control over field staff activities, BI dashboards for data analysis, integrations and APIs for raw data access, a Superviser Mode in the mobile app for supervisors, professional services for customization, and technical support.
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What do customers say about Eyrene?
- Customers value the speed, accuracy, scalability, and transparency of Eyrene's image recognition capabilities, and most customers experience at least a 10x return on investment after implementing Eyrene.
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How does Eyrene help sales reps and merchandisers?
- Eyrene helps sales reps and merchandisers save time and reduce errors during shelf audits and price audits by providing accurate product recognition and price accuracy through mobile image recognition technology.
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What is the uptime percentage of Eyrene?
- Eyrene offers 99.95% uptime for projects, as proven by the automatic status dashboard shipped with every project.
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What is the crash rate for Eyrene users?
- Eyrene boasts a 99.3% crash-free rate for users on Android and iOS, according to Google Crashlytics.
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What results can customers expect from Eyrene?
- Customers can expect benefits such as a 5-10% increase in sales, 40-60% reduced audit time compared to manual methods, up to 4x lower overall costs compared to other solutions, 3 to 5 times lower costs of shelf restocking, and a fully operational system in 2-4 weeks.
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What are some examples of ROI for Eyrene customers?
- Eyrene customers typically achieve a 10x return on investment through increased sales, reduced audit time, and lower costs compared to other image recognition solutions for retail.
Get started with Eyrene
Eyrene reviews
Elena Petrova
February 24, 2025
What do you like most about using Eyrene?
The accuracy of product recognition is impressive, making our audits much more efficient.
What do you dislike most about using Eyrene?
The initial learning curve can be steep for new users, but it's worth it.
What problems does Eyrene help you solve, and how does this benefit you?
It reduces manual audits significantly, allowing our team to focus on other important tasks.
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Anya Grigoriev
January 29, 2025
What do you like most about using Eyrene?
The integration with Microsoft PowerBI for data analysis is very useful. It allows us to visualize our metrics easily.
What do you dislike most about using Eyrene?
The app can sometimes be slow to load, which can interrupt the flow of audits.
What problems does Eyrene help you solve, and how does this benefit you?
Eyrene has improved our ability to track compliance and stock levels, which is essential for driving sales.
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Diego Santos
February 17, 2025
What do you like most about using Eyrene?
The speed of the app is impressive; it allows us to complete audits in record time, increasing our productivity.
What do you dislike most about using Eyrene?
There are times when the image recognition struggles with certain brands, but it’s infrequent.
What problems does Eyrene help you solve, and how does this benefit you?
Eyrene helps us manage stock levels and compliance more effectively, which leads to improved sales figures.
How would you rate Eyrene?
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