Eyrene

What is Eyrene?

Eyrene is an AI-powered digital merchandising tool designed to enhance on-shelf presence in stores by utilizing mobile image recognition technology. This technology accurately identifies products, price tags, promotions, and other in-store elements in real-time without manual intervention or an internet connection. Eyrene supports both Android and iOS devices, with a particular focus on budget smartphones, enabling sales reps and merchandisers to streamline shelf audits and price checks. By calculating quantitative KPIs based on image recognition results, Eyrene aids in assessing metrics like share of shelf, on-shelf availability, out-of-shelf occurrences, brand blocks, and planogram compliance. The tool also offers a web portal for data visibility and control over field staff activities, along with BI dashboards using Microsoft PowerBI Embedded technology for comprehensive data analysis. Eyrene provides integrations and APIs for various data access scenarios, professional services for customization, and technical support in English through different channels. Customer feedback highlights the tool's accuracy, speed, scalability, and transparency in project implementation.

Who created Eyrene?

Eyrene was created by a team led by Mikhail Platonov, Senior Vice-President at Pepsico. The company launched on April 4, 2022, offering an AI-powered digital merchandising tool with a patented mobile image recognition technology. This tool aims to enhance on-shelf presence in stores by accurately identifying products, price tags, promotions, and more in real time without manual intervention or an internet connection. Eyrene's features include supporting both Android and iOS devices, focusing on budget devices, offering KPI calculations based on image recognition results, and providing web portals for data visibility and control over field staff activities. The company boasts high accuracy, speed, scalability, and transparency in image recognition capabilities, with many customers reporting significant returns on investment.

What is Eyrene used for?

• Improving on-shelf presence in stores
• Identifying products, price tags, promotions, equipment, and POS materials in real time
• Supporting sales reps and merchandisers in saving time and reducing errors during audits
• Calculating quantitative KPIs such as share of shelf, on-shelf availability, out-of-shelf, brand blocks, and planogram compliance
• Offering data visibility and control over field staff activities through a web portal
• Providing BI dashboards for web users with Microsoft PowerBI Embedded technology
• Supporting integrations and APIs for raw data access
• Offering a Superviser Mode in the mobile app for real-time monitoring
• Customization through Professional Services
• Achieving at least a 10x return on investment for customers
• Accurately identifying products, price tags, promotions, equipment, and POS materials in real-time
• Providing data visibility and control over field staff activities through a web portal
• Offering BI dashboards for data visualization
• Providing a Superviser Mode in the mobile app for real-time monitoring
• Offering customization through Professional Services
• Delivering technical support in English with various support channels

Who is Eyrene for?

• Sales Representatives
• Merchandisers

How to use Eyrene?

To use Eyrene effectively, follow these steps:

1. Mobile Image Recognition: Eyrene offers patented mobile image recognition technology that accurately identifies products, price tags, promotions, and more in real-time without manual intervention or internet connection. Both Android and iOS are supported, focusing on budget devices to save time and reduce errors during audits.

2. KPI Engine: The tool calculates quantitative KPIs such as share of shelf, on-shelf availability, out-of-shelf, brand blocks, and planogram compliance based on image recognition results. Customizations are possible through Professional Services.

3. Web Portal: Gain data visibility and control over field staff activities through the sophisticated web portal. Access tasks, visits, photos, products, and more for efficient management.

4. BI Dashboards: Utilize BI dashboards for data aggregation and visualization, powered by Microsoft PowerBI Embedded technology. Custom dashboards can be implemented with Professional Services.

5. Integrations and API: Eyrene supports rich integrations and APIs for raw data access, catering to various integration scenarios. Options include server-server, mobile-server, and mobile-mobile integrations.

6. Superviser Mobile App: The mobile app includes a Superviser Mode for real-time updates on subordinates’ visits, viewing results, and task creation.

7. Professional Services: Customize solutions with Professional Services for tailored implementations based on extensive experience and domain knowledge.

8. Technical Support: Access professional technical support for users in English through various channels, ensuring effective assistance.

9. Customer Benefits: Eyrene customers typically experience a significant return on investment (ROI), improved sales efficiency, reduced audit times, and lower overall costs compared to other solutions.

By following these steps, users can leverage Eyrene's features efficiently and effectively achieve their digital merchandising goals.