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Buffer

Buffer is a social media management tool for scheduling posts and analyzing performance across multiple platforms.
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Buffer Web Traffic statistics January, 2025

Improved in all categories
#155 +15
Global Rank
#116 +50
US Rank
#4 +1
Social Media Management Tools Rank
10.53% MoM Growth
4.20M +400.00K
Total Visits
was 3.80M
1.90M +300.00K
Unique Visits
was 1.60M
+0.00% Share Growth
0.04% +0.00%
Global Market Share
was 0.04%
9.07% +1.32%
Social Media Management Tools Market Share
was 7.75%

Gender Distribution

59%
Male Users
41%
Female Users

Device Distribution

28%
Mobile users
72%
Desktop users

Duration & Bounce Rate

07:44 min
Average duration
54%
Bounce Rate

Traffic Trends

Month Page Visits
Feb 4.50M
Mar 4.20M
Apr 3.90M
May 4.30M
Jun 4.00M
Jul 4.70M
Aug 4.60M
Sep 4.50M
Oct 4.60M
Nov 4.20M
Dec 3.80M
Jan 4.20M

Competitor comparison

Month Page Visits
Feb 4.50M
Mar 4.20M
Apr 3.90M
May 4.30M
Jun 4.00M
Jul 4.70M
Aug 4.60M
Sep 4.50M
Oct 4.60M
Nov 4.20M
Dec 3.80M
Jan 4.20M

Buffer Web Traffic by Country

Location
Traffic
Share
United States United States
1.13M +460.64K
27.00%
India India
567.84K +52.18K
13.52%
United Kingdom United Kingdom
317.52K +40.88K
7.56%
Australia Australia
178.92K +78.98K
4.26%
Japan Japan
149.52K +61.74K
3.56%

AI Website Visits by Traffic Source

Source Traffic Share
Direct 2.54M 61.00%
Organic search 960.54K 23.00%
Referral 520.38K 12.00%
Organic social 79.80K 2.00%
Mail 65.10K 2.00%
Paid search 31.08K 1.00%
Paid social 0 0.00%
Display ads 0 0.00%

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