Buffer

4.64

Buffer is a social media management tool for scheduling posts and analyzing performance across multiple platforms.

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Buffer Web Traffic statistics May, 2025

#138 +14

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#115 +11

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#4 +0

Social Media Management Tools Rank

Position of this tool within its specific category (Social Media Management Tools), based on total visits.

13.51% MoM Growth

4.20M +500.00K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 3.70M

1.60M +200.00K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 1.40M

+0.00% Share Growth

0.04% +0.00%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.04%

11.24% +0.24%

Social Media Management Tools Market Share

Percentage of all Social Media Management Tools category visits that went to this specific tool.

was 11.00%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

65%

Male Users

35%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

18%

Mobile users

82%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

13:07 min

Average duration

48%

Bounce Rate

Buffer Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Jun	3.70M
Jul	4.30M
Aug	4.30M
Sep	4.20M
Oct	4.40M
Nov	3.90M
Dec	3.80M
Jan	4.60M
Feb	3.90M
Mar	4.70M
Apr	3.70M
May	4.20M

Buffer Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Jun	3.70M
Jul	4.30M
Aug	4.30M
Sep	4.20M
Oct	4.40M
Nov	3.90M
Dec	3.80M
Jan	4.60M
Feb	3.90M
Mar	4.70M
Apr	3.70M
May	4.20M

Buffer Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

1.23M +150.15K

29.29%

India

364.14K +32.62K

8.67%

United Kingdom

343.56K +69.76K

8.18%

France

153.30K +19.36K

3.65%

Canada

134.82K +17.53K

3.21%

Buffer Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	2.94M	70.00%

Organic search	820.26K	20.00%

Referral	270.90K	6.00%

Organic social	96.18K	2.00%

Mail	31.50K	1.00%

Paid search	37.38K	1.00%

Paid social	840.00	0.00%

Display ads	1.68K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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