Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring and analytics platform that helps businesses track their online presence and consumer perceptions. It offers tools to monitor various social media channels in real-time, analyze trends, and gather insights for making informed marketing decisions. Brandwatch allows users to track brand mentions, sentiment analysis, and competitor activities to understand the market landscape better. By providing detailed reports and visualizations, Brandwatch facilitates comprehensive social listening strategies for improving brand reputation, understanding customer feedback, and optimizing marketing campaigns. It is a valuable tool for businesses seeking to enhance their online presence and engagement with their target audience.

Who created Brandwatch?

Brandwatch was founded by Giles Palmer in 2005. The company was launched on October 7, 2020. Brandwatch is a renowned social media monitoring and analytics platform that helps organizations understand and leverage insights from online conversations to enhance their brand strategy and marketing efforts .

What is Brandwatch used for?

• Content creation
• API integration
• Customer Support
• Crisis Management
• Social Media Management
• Social media monitoring
• Monitor and manage all social media channels in one place
• Collaborate on content creation with a social calendar
• Engage with the community via a unified social CRM
• Monitor brand perception and social media performance
• Handle threats on social media with real-time alerts
• Facilitate customer engagement for exceptional experiences
• Assist in data-driven content creation for brands
• Provide deep consumer research insights
• Support influencer marketing campaigns
• Integrate APIs with other systems for streamlined workflows
• Community Management
• Comprehensive social media suite
• In-depth consumer research
• Trend monitoring features
• Data-driven content creation
• Timely customer engagement
• Responsive crisis management
• All channels monitoring
• Single social inbox
• Community management tools
• Social strategy execution
• Monitoring social media channels
• Improving social media strategy
• Trend monitoring
• Consumer research
• Handling threats in social media
• Influencer Marketing
• Unique insights generation
• Increased audience engagement
• Marketing strategy insights
• Agency benefits
• Threat handling in social media

Who is Brandwatch for?

• Marketing Manager
• Social media analyst
• Brand Strategist
• Public relations specialist
• Content creator
• Market Research Analyst
• Customer Experience Manager
• Digital Marketing Specialist
• Data Analyst
• Business Development Manager

How to use Brandwatch?

To use Brandwatch effectively, follow these steps:

1. Account Setup: Begin by creating an account on Brandwatch and sign in to access the dashboard.

2. Project Creation: Click on the "Projects" tab and create a new project. Define the project objectives and set up the necessary filters.

3. Data Collection: Configure data sources such as social media platforms, news sites, and blogs to gather relevant information.

4. Keyword Setup: Create a list of relevant keywords and phrases related to your project to monitor discussions effectively.

5. Analyzing Data: Explore the dashboard to view real-time data, including mentions, sentiment analysis, and trending topics.

6. Creating Categories: Organize mentions by creating categories based on themes or sentiments to gain deeper insights.

7. Generating Reports: Utilize the reporting feature to create customized reports with visualizations for easy understanding.

8. Monitoring Competitors: Track competitors by setting up specific filters and keywords to stay informed about their online presence.

9. Engagement: Engage with your audience by responding to mentions and messages directly from the platform.

10. Analysis and Optimization: Regularly analyze the data to identify trends, assess performance, and optimize your strategies accordingly.

By following these steps, you can effectively utilize Brandwatch to monitor and analyze online conversations, gain valuable insights, and enhance your digital marketing strategies.