Brand24

What is Brand24?

Brand24 is an artificial intelligence-driven social listening tool that provides real-time access to mentions and insights across various platforms, including social media, news, blogs, videos, forums, podcasts, and review sites. It enables users to monitor their brand's online presence from over 25 million sources, track reach, and measure brand awareness. Key features include real-time monitoring, sentiment analysis, automated reporting, customer insight generation, hashtag tracking, influencer searching, and competitive analysis. Brand24 can track mentions across multiple platforms and offers advanced sentiment analysis to help users understand public sentiment towards their brand. It also supports hashtag tracking and online reputation management.

Who created Brand24?

Brand24 was created by Michał Sadowski. The company was launched on March 19, 2024, and provides AI-powered services for monitoring online brand mentions. Brand24's AI technology supports 108 languages and offers advanced sentiment analysis to distinguish positive and negative mentions. The platform tracks over 25 million online sources in real-time and collaborates with customers from 154 countries.

What is Brand24 used for?

• Competitive analysis
• Market research
• Sentiment Analysis
• Influencer finding
• Measure impact of hashtag campaigns
• Online reputation management
• Market research features
• Customer feedback gathering
• PR coverage measurement
• Brand awareness tracking
• Access both positive, negative or neutral mentions
• Reach and engagement measuring
• Real-time brand monitoring
• Automated reporting
• Customer insight generation
• Hashtag tracking
• Influencer searching
• AI insights
• Real-time monitoring over 25,000,000 sources
• Automatic sentiment analysis
• Hashtag reach measurement
• Hashtag volume measurement
• Actionable and easily digestible word cloud
• Access customer insights
• Track hashtags

Who is Brand24 for?

• Influencer
• PR professionals
• Agencies
• Startup businesses
• Small agencies
• Enterprise businesses
• SaaS companies
• Marketing professionals
• Public Relations Specialists
• Market Researchers
• Customer feedback managers
• Brand managers
• Social media managers
• Public Relations Professionals
• Customer service specialists
• Business analysts
• PR Professional
• Marketing professional
• Market Researcher
• Customer feedback specialist
• Competitive Analyst
• Online reputation manager
• Brand manager
• Digital Marketer

How to use Brand24?

Brand24 is an artificial intelligence-driven social listening tool that provides users with real-time access to mentions and insights across various platforms. To use Brand24 effectively, follow these steps:

1. Sign Up: Create an account on the Brand24 website to access the tool's features.

2. Set Up Monitoring: Enter your brand keywords or phrases to track across the web. The tool monitors over 25 million sources to collect mentions related to your brand.

3. Monitor Mentions: Brand24 tracks mentions from various platforms, including social media, news, blogs, videos, forums, and more in real-time.

4. Utilize Features: Take advantage of key features such as sentiment analysis, automated reporting, customer insights, hashtag tracking, influencer searching, and impact measurement of hashtag campaigns.

5. Analyze Insights: Use the data-driven reports provided by Brand24 to measure brand awareness, track reach and engagement, and understand public sentiment towards your brand.

6. Share Reports: Automate reporting to effortlessly share statistics and insights with your team, ensuring everyone is informed about the brand's online presence and sentiment.

7. Understand Customer Preferences: Leverage customer insights gathered from online conversations to understand what customers like or dislike about your products or services.

8. Track Hashtags: Monitor various hashtags relevant to your brand and evaluate their impact using the hashtag reach and volume measurement feature.

9. Online Reputation Management: Utilize Brand24 for online reputation management by promptly responding to negative mentions and maintaining a positive brand image.

10. Market Research and Competitive Analysis: Conduct market research using the insights and metrics provided by Brand24 to understand market trends, monitor competitors, and make informed business decisions.

By following these steps, you can effectively use Brand24 to monitor your brand's online presence, analyze data-driven insights, understand customer preferences, and track the impact of your marketing efforts.