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Basis Theory

Basis Theory offers 24/7 AI-powered insights on Mastercard and Visa payment regulations.
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Basis Theory Web Traffic statistics January, 2025

Declined in all categories
#3556 -1072
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#2203 -710
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#34 -20
Investing Tools Rank
Position of this tool within its specific category (Investing Tools), based on total visits.
-72.22% MoM Decline
6.50K -16.90K
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 23.40K
3.40K -9.30K
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 12.70K
+0.00% Share Growth
0.00% +0.00%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.00%
0.11% -0.32%
Investing Tools Market Share
Percentage of all Investing Tools category visits that went to this specific tool.
was 0.43%

Gender Distribution
Breakdown of tool usage between male and female users during the selected period.

65%
Male Users
35%
Female Users

Device Distribution
Breakdown of visits to this tool by device type (mobile vs desktop).

0%
Mobile users
100%
Desktop users

Duration & Bounce Rate
Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

01:53 min
Average duration
57%
Bounce Rate

Basis Theory Traffic Trends
Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month Page Visits
Feb 36.80K
Mar 11.20K
Apr 7.10K
May 22.10K
Jun 8.90K
Jul 4.90K
Aug 7.00K
Sep 10.90K
Oct 17.10K
Nov 8.40K
Dec 23.40K
Jan 6.50K

Basis Theory Competitor comparison
Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month Page Visits
Feb 36.80K
Mar 11.20K
Apr 7.10K
May 22.10K
Jun 8.90K
Jul 4.90K
Aug 7.00K
Sep 10.90K
Oct 17.10K
Nov 8.40K
Dec 23.40K
Jan 6.50K

Basis Theory Web Traffic by Country
Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
4.14K -8.89K
63.71%
Kenya Kenya
1.15K +1.15K
17.71%
India India
264.00 -202.00
4.06%
United Kingdom United Kingdom
219.00 -336.00
3.37%
Canada Canada
169.00 -957.00
2.60%

Basis Theory Visits by Traffic Source
Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Organic search 2.88K 44.00%
Direct 2.26K 35.00%
Referral 844.00 13.00%
Paid search 510.00 8.00%
Organic social 0 0.00%
Paid social 0 0.00%
Mail 0 0.00%
Display ads 0 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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