
Ask Bosco is an AI-powered analytics tool developed by a team of e-commerce practitioners, digital marketing specialists, and data scientists, including the co-founder of SkyScanner. The platform helps reduce ad spend and increase sales by predicting where to allocate online spend across all channels for maximum return. It enables users to forecast future performance with 96% accuracy and offers features such as marketing reporting, predictive analysis, and competitive benchmarking. Ask Bosco is named after Bosco Makiibi, the visionary behind the 1moreChild orphanage in Uganda, and the platform supports the orphanage through charitable activities and donations from profits each year.
Ask Bosco was created by John Readman, CEO and retail expert with over 25 years of experience in growing agencies and brands. He envisioned revolutionizing digital marketing strategies using machine learning and AI. Bonamy Grimes, co-founder of SkyScanner, joined John in this vision. Ask Bosco, named after Bosco Makiibi, supports the 1moreChild orphanage in Jinja, Uganda. The platform provides advanced AI-driven solutions for media buying and planning, aiming to empower agencies and brands in their digital marketing endeavors.
To use Ask Bosco effectively, follow these steps:
Access Ask Bosco: Visit the Ask Bosco website at https://askbosco.io/ to start using the tool.
Combine Data: Ask Bosco connects various data sources for streamlined reporting and forecasting, enhancing budget planning and performance prediction with 96% accuracy.
Personalized Dashboards: Utilize data from internal marketing sources along with algorithmic models to create customized reporting dashboards.
User-Friendly Interface: Benefit from an easy-to-use interface that provides a centralized data source, empowering marketers to make informed decisions using data-driven insights.
Forecasting: Leverage Ask Bosco's advanced statistical modeling and machine learning capabilities to forecast future performance with high accuracy.
No Coding Required: Enjoy the tool's functionality without the need for coding, making it accessible for marketers of all backgrounds.
Expert Support: Access expert data and marketing support to assist in navigating the platform effectively.
Trusted Data Partners: Rely on Ask Bosco's trusted data partners to ensure accuracy and reliability in data analysis.
By following these steps, users can harness the power of Ask Bosco to optimize their digital marketing strategies for maximum impact and success.
I love the predictive accuracy of 96%. It really helps me optimize my ad spend across various channels. The reports are clear and actionable, making it easy to adjust strategies quickly.
The user interface could be a bit more intuitive. Sometimes it feels overwhelming with all the data available, but it's manageable once you get used to it.
Ask Bosco helps me allocate my advertising budget more effectively, minimizing wasted spend and maximizing ROI. This has resulted in a significant increase in sales for my e-commerce business.
The competitive benchmarking feature is impressive! It allows me to see how my ad spend compares to others in my industry, which helps in strategic planning.
Sometimes the predictive analysis takes a while to generate reports, especially when I have a lot of data to analyze.
It helps me identify the best-performing channels for my ads, which has led to a more focused marketing strategy and less wasted budget.
The accuracy of performance forecasting is outstanding! It gives me the confidence to increase my ad budget in areas that have been proven to work.
The initial setup process was a bit complex, but the customer support team was very helpful in guiding me through it.
It helps me avoid overspending on underperforming ads, which has saved me a lot of money while boosting my sales significantly.
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