Important Notice: April 2025 data is delayed — the latest shown is up to March 2025. Our data provider revised past data, so some inconsistencies may appear. We’re updating everything and will publish April data soon. Thanks for your patience!

Google Labs

4.17

Google Labs lets users explore early-stage AI experiments and provide feedback on new technology features.

Visit website

Google Labs Web Traffic statistics March, 2025

#55 +9

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#46 -4

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Software Testing Tools Rank

Position of this tool within its specific category (Software Testing Tools), based on total visits.

9.63% MoM Growth

14.80M +1.30M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 13.50M

4.70M +600.00K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 4.10M

-0.01% Share Decline

0.14% -0.01%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.15%

97.25% +1.02%

Software Testing Tools Market Share

Percentage of all Software Testing Tools category visits that went to this specific tool.

was 96.23%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

65%

Male Users

35%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

31%

Mobile users

69%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

11:15 min

Average duration

37%

Bounce Rate

Google Labs Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Apr	386.00K
May	2.50M
Jun	866.40K
Jul	613.10K
Aug	880.10K
Sep	528.80K
Oct	465.60K
Nov	699.70K
Dec	8.70M
Jan	10.50M
Feb	13.50M
Mar	14.80M

Google Labs Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Apr	386.00K
May	2.50M
Jun	866.40K
Jul	613.10K
Aug	880.10K
Sep	528.80K
Oct	465.60K
Nov	699.70K
Dec	8.70M
Jan	10.50M
Feb	13.50M
Mar	14.80M

Google Labs Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

4.07M -250.39K

27.47%

Brazil

1.83M +1.10M

12.38%

Japan

984.20K +297.05K

6.65%

Indonesia

614.20K +494.05K

4.15%

India

501.72K -177.33K

3.39%

Google Labs Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	9.88M	67.00%

Organic search	3.34M	23.00%

Referral	1.18M	8.00%

Organic social	330.04K	2.00%

Paid social	5.92K	0.00%

Mail	35.52K	0.00%

Paid search	28.12K	0.00%

Display ads	2.96K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

Explore global AI statistics and trends