Formative

4.84

Formative enhances teaching by generating standard-aligned items and lessons, offering real-time feedback and progress tracking.

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Formative Web Traffic statistics August, 2025

Improved in all categories

#344 +560

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#136 +314

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#4 +6

Teachers Tools Rank

Position of this tool within its specific category (Teachers Tools), based on total visits.

371.70% MoM Growth

1.10M +866.80K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 233.20K

291.50K +207.70K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 83.80K

+0.01% Share Growth

0.01% +0.01%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.00%

9.04% +6.43%

Teachers Tools Market Share

Percentage of all Teachers Tools category visits that went to this specific tool.

was 2.61%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

17%

Male Users

83%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

16%

Mobile users

84%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

09:57 min

Average duration

46%

Bounce Rate

Formative Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Sep	1.40M
Oct	1.50M
Nov	1.30M
Dec	1.30M
Jan	1.60M
Feb	1.60M
Mar	1.70M
Apr	1.60M
May	1.60M
Jun	521.20K
Jul	233.20K
Aug	1.10M

Formative Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Sep	1.40M
Oct	1.50M
Nov	1.30M
Dec	1.30M
Jan	1.60M
Feb	1.60M
Mar	1.70M
Apr	1.60M
May	1.60M
Jun	521.20K
Jul	233.20K
Aug	1.10M

Formative Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

983.95K +817.33K

89.45%

South Africa

11.77K +11.23K

1.07%

Canada

11.22K +1.50K

1.02%

Indonesia

8.80K +8.03K

0.80%

South Korea

7.92K +7.92K

0.72%

Formative Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	603.90K	55.00%

Organic search	252.23K	23.00%

Referral	239.69K	22.00%

Organic social	2.09K	0.00%

Paid social	0	0.00%

Mail	1.65K	0.00%

Paid search	440.00	0.00%

Display ads	220.00	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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