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Divinate

Divinate transforms user research into actionable insights by automating data tagging, transcription, and team communication.
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Divinate

What is Divinate?

Divinate is a tool tailored to support product teams in efficiently transforming user research into actionable insights. This tool simplifies the user research process by automating tasks such as complex data tagging and transcriptions, enabling easy storage, tagging, and transcription of feedback sessions, and providing instant access to essential insights. Divinate aims to streamline product development and enhance customer understanding by facilitating team communication, supporting narrative creation around research, and generating intelligent insights autonomously.

In summary, Divinate assists in converting user research into actionable insights by analyzing highlights and recorded research sessions, eliminating manual tasks like transcriptions and data tagging, and streamlining team communication through research summaries. It also supports the creation of customer-centered products by simplifying user research processes and enabling the sharing of significant findings and evidence-backed narratives with stakeholders to guide product decisions.

Who created Divinate?

Divinate was created to help product teams turn user research into actionable insights quickly. The tool was launched on January 27, 2024. It was founded by the company behind Divinate, which is hyper-focused on aiding in making the best product decisions from customer feedback promptly. The tool simplifies user research processes by automating tasks like data tagging and transcriptions, facilitating effective team communication and the sharing of evidence-backed insights for informed decision-making.

What is Divinate used for?

  • Streamlines user research process
  • Automatic transcription of feedback
  • Instantaneous access to insights
  • Storage of feedback sessions
  • Tagging of feedback sessions
  • Highlights auto-surface in summaries
  • Fosters team communication
  • Facilitates narratives around research
  • Sharable research, highlights, summaries
  • Generates smart insights autonomously

Who is Divinate for?

  • Product Managers
  • User researchers
  • Designers
  • Market Researchers
  • Customer Experience Managers

How to use Divinate?

To use Divinate effectively, follow these step-by-step guidelines:

  1. Upload Research Sessions: Begin by uploading your research sessions to Divinate. The tool utilizes AI to transcribe, summarize, tag, and extract themes from these sessions .

  2. Review Automatic Insights: Divinate autonomously analyzes sessions and presents themes automatically, eliminating the need for complex tagging and coding taxonomies. This step streamlines the analysis process and provides instant access to crucial insights .

  3. Add Highlights: After the analysis, add highlights to the generated insights. These highlights can be easily shared with your team for further discussion and collaboration .

  4. Utilize Sharing Features: Divinate allows for easy sharing of research sessions, highlights, and summaries. This feature enables the dissemination of polished, evidence-backed insights that can influence stakeholders and guide product decisions effectively .

  5. Enhance Team Communication: The tool facilitates streamlined team communication by automatically presenting research highlights in research summary documents. This ensures that shared insights focus on the most critical aspects, boosting team efficiency and collaboration .

  6. Craft Narratives: Use Divinate to craft compelling narratives around user research. By sharing research findings, highlights, and summaries, you can create stories backed by evidence that resonate with stakeholders and guide the product development process .

  7. Explore Further Features: Take advantage of Divinate's capabilities for simplifying the user research process, automatically analyzing feedback sessions for insights, and generating smart insights from highlighted and recorded research sessions. These features aid in making informed product decisions efficiently .

By following these steps and leveraging the powerful features of Divinate, you can expedite the process of turning user research into actionable insights and drive impactful product development decisions.

Pros
  • Streamlines user research process
  • Automatic transcription of feedback
  • Instantaneous access to insights
  • Storage of feedback sessions
  • Tagging of feedback sessions
  • Highlights auto-surface in summaries
  • Fosters team communication
  • Facilitates narratives around research
  • Sharable research, highlights, summaries
  • Generates smart insights autonomously
  • Solves the blank page issue
  • Feedback-based product development
  • Targets fast-paced teams
  • Replaces manual transcription efforts
  • Eases complex data tagging
Cons
  • Potentially biased autonomous analysis
  • Suboptimal for large-scale data
  • Lacks third-party integration options
  • Depends on quality of highlights
  • No native mobile application
  • Limited customization of interfaces
  • No offline viewing option
  • No multi-language transcription services

Divinate Pricing and plans

Paid plans start at $$50/month and include:

  • 10 hrs/mo video upload & transcription
  • Private community access
  • Add editors for $50/mo each
  • Unlimited viewers
  • 60 hrs/mo video upload & transcription
  • White glove support

Divinate FAQs

How does Divinate convert user research into actionable insights?
Divinate converts user research into actionable insights by autonomously analyzing and generating smart insights from the highlights created and research sessions recorded. It simplifies the process by removing manual routines like transcriptions and complex data tagging, bringing forward the highlights in research summary documents.
What manual chores does Divinate eliminate in user research?
Divinate eliminates the manual tasks of transcriptions and complex data tagging in user research.
Can Divinate store and tag feedback sessions?
Yes, Divinate enables the storage, tagging, and transcription of feedback sessions, providing instantaneous access to significant insights all in one tool.
How does Divinate help with team communication?
Divinate aids team communication by succinctly summarizing research highlights in research summary documents, facilitating efficient and effective communication within the team.
What kind of narratives can Divinate help craft?
Divinate enables the sharing of research, highlights, and summaries, making it simpler to present compelling, evidence-backed stories that can influence stakeholders and guide product decisions.
How does Divinate analyze and generate insights?
Divinate autonomously analyzes and creates intelligent insights based on created highlights and recorded research sessions, solving the problem of starting analysis from scratch.

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