Truebase
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Truebase enhances B2B GTM efforts by using AI to identify and qualify potential buyers for targeted outreach.
What is Truebase?
Truebase is a platform designed to support B2B Go-To-Market (GTM) teams by researching companies across various data sources, such as websites, to identify the best buyers for more targeted outreach and meaningful conversations. The platform utilizes AI technology to deliver curated lists of potential buyers weekly, reducing manual research efforts and allowing for personalized outreach. Truebase also offers lead automation services to help qualify leads, verify their work emails, and craft personalized messages for more efficient communication. The company was founded by Wissam Tabbara, who brings over 20 years of entrepreneurial experience and a background in technology, including involvement in successful startup exits and a strong enthusiasm for machine learning advancements and trends.
Who created Truebase?
Truebase.io was created by Wissam Tabbara, who is the founder and CEO of the company. Wissam has over 20 years of experience as an entrepreneur, having founded four startups, including Truebase. He has a background in technology, with notable roles in companies like Microsoft Adcenter, Symform, and Azuqua. Wissam's expertise in business and technical knowledge contributes to Truebase's success, where he leverages his understanding of large-scale distributed systems and a passion for machine learning to drive the company's growth.
What is Truebase used for?
- List Building
- Enrichment
- Inbound Qualification
- Personalized Outreach
- Waterfall Contact Discovery
Who is Truebase for?
- Sales Representatives
- Marketing professionals
- Entrepreneurs
- Startups
- B2B GTM professionals
- Startup Founders
How to use Truebase?
To use Truebase.io, follow these steps:
- Access Truebase Platform: Visit the Truebase website and click on the platform section to get started.
- Sign Up or Login: Create a new account or log in to your existing account to access the tool's features.
- Onboarding Process: Complete the onboarding process to familiarize yourself with the tool's functionalities.
- Kickstart AI Agent: Initiate the AI agent to research potential buyers' websites and prioritize your outreach efforts.
- Identify Best Buyers: Utilize Truebase to research companies across various data sources, including websites, to identify the most suitable buyers for your business.
- Launch AI Campaigns: Use Truebase's high-impact AI capabilities to enhance your go-to-market strategies with scalable and efficient campaigns.
- Automation Setup: Quickly automate your processes by guiding the AI and letting it handle ongoing operations, ensuring strategic control.
- Get AI-Generated Lists: Benefit from Truebase AI’s weekly curated lists of top potential buyers, reducing manual research efforts.
- Lead Automation: Utilize the lead automation feature to qualify leads, verify work emails, and craft personalized messages efficiently.
- Grow Your Business: Truebase is designed to support your business growth, offering different plans based on lead automation needs: Starter, Growth, or Scale.
By following these steps, you can effectively utilize Truebase.io to streamline your B2B outreach and target the most promising leads for your business growth.
Pros
- Increases conversion rates
- Integration into email sequence
- Hyper-personalized messages
- Real-time employment status confirmation
- Visible lead qualification
- Scalable campaigns
- Efficient demo bookings
- Time-saving lead scoring
- Weekly potential buyers list
- Precise AI
- Brand control
- Automation jumpstart
- Reduces effort needed for lead qualification
- Frequent curated buyer list
- Brand control maintained
Cons
- Limited Lead Automation in lower pricing tiers (Starter, Growth)
- Reporting and analytics features may be basic
- Customer support quality could be improved
- Pricing structure may not justify value for money in comparison to competitors
- Integration capabilities with other tools/platforms might be limited
- User interface may not be intuitive for all users
- Possible limited scalability for large businesses
- Lack of customization options for AI algorithms
- May lack some advanced features compared to other AI tools in the industry
- One of the cons of using Truebase.io is the lack of specific details or explicit cons mentioned in the provided content.
- Productivity not "at all costs"
- Relatively high pricing for the features offered
- Possible lack of advanced features compared to other AI tools in the industry
- Limited lead automation capabilities (e.g., up to 500 leads per week)
- Productivity not 'at all costs'
Truebase FAQs
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What does Truebase AI deliver each week?
- Each week, Truebase AI delivers a curated list of top potential buyers. Truebase goes beyond standard filters by leveraging AI to search company websites and score leads. This reduces the time and effort needed for manual research, allowing you to personalize outreach to micro ICPs and book more demos efficiently.
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What is lead automation in Truebase?
- Lead automation involves qualifying leads, discovering and verifying their work email, confirming their current employment status in real-time, crafting hyper-personalized messages, and integrating them into an email sequence.
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