NotebookLM

4.73

NotebookLM enhances research productivity with AI-driven note-taking and document analysis while ensuring user privacy.

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NotebookLM Web Traffic statistics December, 2025

#30 +2

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#54 +0

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Academic Research Tools Rank

Position of this tool within its specific category (Academic Research Tools), based on total visits.

13.20% MoM Growth

28.30M +3.30M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 25.00M

14.60M +700.00K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 13.90M

+0.04% Share Growth

0.25% +0.04%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.21%

46.65% +6.47%

Academic Research Tools Market Share

Percentage of all Academic Research Tools category visits that went to this specific tool.

was 40.18%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

65%

Male Users

35%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

27%

Mobile users

73%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

08:25 min

Average duration

80%

Bounce Rate

NotebookLM Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Jan	8.00M
Feb	7.80M
Mar	9.50M
Apr	8.20M
May	12.90M
Jun	10.80M
Jul	9.90M
Aug	11.30M
Sep	17.90M
Oct	19.30M
Nov	25.00M
Dec	28.30M

NotebookLM Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Jan	8.00M
Feb	7.80M
Mar	9.50M
Apr	8.20M
May	12.90M
Jun	10.80M
Jul	9.90M
Aug	11.30M
Sep	17.90M
Oct	19.30M
Nov	25.00M
Dec	28.30M

NotebookLM Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

India

3.87M +308.94K

13.68%

United States

3.59M +129.10K

12.70%

Brazil

1.37M +156.89K

4.83%

Germany

1.01M -167.19K

3.57%

Turkey

925.41K +385.41K

3.27%

NotebookLM Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	12.08M	43.00%

Organic search	10.36M	37.00%

Paid search	3.29M	12.00%

Referral	1.40M	5.00%

Organic social	268.85K	1.00%

Paid social	232.06K	1.00%

Display ads	203.76K	1.00%

Mail	127.35K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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